Organic Performance
Focus on sustainable growth. During my time at Hostinger, I learned to build authority and keep a platform visible in a constantly changing space.
Milestones
Generative
Strategy
Evolving with the way we ask questions. I focus on making content that doesn’t just rank, but actually answers what users are looking for in the AI era.
Milestones
Scalable
Operations
Getting things done at scale. I enjoy organizing workflows and managing the lifecycle of high-volume content to ensure quality and efficiency every day.
Milestones
Strategic Oversight & Content Execution
Complementing the core growth pillars, my role as Content Locale Lead involved the day-to-day management and specific execution of the Spanish market ecosystem.
- PPC Ad Copywriting: For every new article published, I was responsible for designing and writing the optimized titles and descriptions for PPC campaigns, ensuring high click-through rates from the very first day.
- Neutral Spanish & Regional Localization: I specialized in adapting technical English articles into Neutral Spanish. My role was to ensure that complex hosting concepts resonated perfectly across Spain, Colombia, Mexico, and Argentina, maintaining a unified and professional brand voice.
- Original Content Pieces: While focusing on localization, I also authored selected original articles from scratch. These specific pieces were tailored to address unique local market needs and fill critical content gaps in our Spanish-speaking directory.
- Editorial Governance: I acted as the final quality filter, defining style guides and standards to ensure every piece, from freelancers or internal teams, remained technically accurate and aligned with the Hostinger brand.
- Content Gap Planning: I led the analysis to prioritize the editorial calendar, identifying which topics were essential to compete effectively with both local and global players.
- Terminology & Glossary Management: I managed technical glossaries to maintain linguistic consistency across our 1,000+ article database, ensuring technical terms remained accessible and accurate in every tutorial.
I combine web hosting expertise with WordPress proficiency to deliver content that works perfectly with the technology behind it.
Off-Page SEO Authority
Prior to my role as Content Locale Lead, I leveraged my understanding of Off-Page SEO to drive growth for Hostinger’s former sister company, Zyro.
I successfully led a high-quality link acquisition strategy for the Mexican market, focusing on building relevant and authoritative links to establish a strong organic foundation.